The public relations department is wholly responsible for setting and maintaining the company’s reputation and ensuring that they quickly and tactfully deal with emergency situations if or whenever they happen. pr wire
Whether the crisis is totally unexpected and happens out of the blue, or whether it’s a crisis that the company knew about ahead but were expecting would never come to light, it is about what the organization’s PR department writes in its damage control media release that will ultimately decide the fate of the organization’s future with its clients.
The press release is the principal instrument in almost any PR department’s damage management direction kit that may be used for the sole purpose of fully turning a organization’s hellish scenario on its head.
That is all well and good for large companies that have the money to pay for a good PR department, but what about smaller companies? Some could employ the support of a PR firm on a consultation basis, but if that is also an unaffordable option then they could need to write themselves.
The press release should provide the press and public together with the crucial facts about the emergency, in response to what may already exist at the media or is going to be published. pr wire Denials and fabrications of the truth ought to be avoided at all costs since this may have serious consequences. Be careful if there’s the chance of a potential litigation as a result of the crisis, or even just because this might irrevocably damage the company’s reputation if the truth comes to light at a subsequent date.